Tata Magic Express launched to take on Mahindra Supro Van

To counter the monopoly of Mahindra Supro van in the small commercial vehicles space in India, Tata Motors has launched the all new Tata Magic Express, with hard-top. This new Magic Express van is based on Tata Mega mini-truck platform and comes equipped with a 40 HP CRDi engine and 2 years / 72,000 Km warranty. It is essentially the recently launched Tata Magic Mantra but with a hard-top. Tata Magic Mantra did not gain much traction in the market owing to higher horse-powered CRDi engine, and not meeting the mileage expectations of upgraded Magic customers.  

Tata Magic Express Van

With RTO regulations getting stricter, especially in schools segment owing to safety aspect of school children, Mahindra vans had been gaining traction in this segment. Earlier there was Mahindra Maxximo van and off-late with its latest Mahindra Supro van variant, which comes with hard top for passenger safety.

Mahindra Supro Van

Powered by a 798 cc 4 stroke diesel engine, the new Tata Magic Express van comes mated to a 5 speed gearbox, which offers a class leading 37% gradeability. Initially, the new Tata van has been introduced only in diesel option and there is no CNG variant presently. 30 Litres diesel fuel tank offers a long range. A wheelbase of 2100 mm ensures shorter turning circle radius of 4.3 metres in this new Tata Van. And the bigger 13 inch tyres offer a class leading ground clearance of 160 mm. There is no AC and no power steering provision offered by the manufacturer but a mobile charging point has been kept as a standard fitment. Parabolic leaf springs in front ensure a best in class passenger comfort. [caption id="attachment_154" align="aligncenter" width="496"] Tata Magic Iris The launch of Tata Magic Express marks the beginning of counter-action from Tata Motors in the small commercial vehicles passenger space. With the introduction of Tata Magic Express, India largest CV maker now has 4 passenger vans in SCV category including the Tata Magic Iris, Tata Magic & the Tata Magic Mantra. While Tata Magic Iris will compete with Mahindra Jeeto Mini-Van, the new Tata Magic Express will compete with Mahindra Supro Van and Mahindra Supro Mini-van. It is to be noted that Mahindra Supro comes in 2 power ranges of 45 HP & 25 HP. [caption id="attachment_420" align="aligncenter" width="486"] Mahindra Jeeto Mini Van CNG fuel option in Mahindra Supro Mini van gives it an advantage over Tata Magic Express. With a seating capacity of 6+D and 7+D, the new Tata Magic Express price has been kept at introductory price level of Rs 4.9 Lakhs (ex- showroom Mumbai).